Welcome back to This Week in Time. Your time matters to us, and we’re committed to keeping this space sharp, thoughtful, and easy to read. Below, you’ll find a quick, curated summary of everything we’ve published this week—your ready-made guide to the conversations, releases, and reviews shaping the watch world right now.

The Hegid Mirage Soleil (Ice Blue & Silver)
Just when winter light begins to flatten the landscape, Hegid introduces two new expressions of the Mirage Soleil … Continue reading

Adrian Bosshard: Racing Spirit, Timeless Design
“You are buying by heart,” he says. “Of course, you have rational reasons, but the biggest part is an emotional reason.” -Adrian Bosshard … Continue reading

Laco × Circula ProLab
In 2025, two Pforzheim-based watchmakers reach significant milestones: Laco celebrates 100 years, and Circula marks its 70th … Continue reading

Helvetus Straps: Swiss Precision for the World’s Most Iconic Watches
Among watch enthusiasts, few transformations feel as immediate—or as satisfying—as the moment a fresh strap … Continue reading

Isotope Scales Up Two Fan-Favourite Designs with the Wall Return and Exit Clock
Isotope has always approached watchmaking from a slightly unexpected angle, blending wit, symbolism, and graphic clarity … Continue reading

Serica Introduces the 6190 TXD
Serica has returned to a design that helped define its early identity, revisiting the Tuxedo layout … Continue reading

AWAKE Unveils Sơn Mài The Deadly Watch
Just when it felt like I had a handle on AWAKE’s creative impulses, the brand shifted gears again … Continue reading

Racing the Clock: A Weekend with Longines at the Mont Tremblant World Cup
The first thing I heard was the cowbells. They chimed across the Flying Mile in that familiar alpine chorus … Continue reading
Episode 37: Q&A with guest host The Dansome
https://www.podbean.com/media/share/pb-ddc4d-19e2858 It’s that time of year again—time for our annual Q&A with guest host Dan Mann, aka The Dansome. We had a great time answering all your questions and want to thank everyone for sending them in. Sorry we ran long with this episode, but we’re beginning to enjoy this longer format. We hope you do too.
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