From the Press Desk

The watch world doesn’t slow down, and neither does the flow of new releases. From the Press Desk is our effort to keep pace and keep you up to date. Here, you’ll find concise notes on what’s new and what’s caught our eye—nothing more, nothing less.

This just in…

DOXA SUB 200 II

DOXA has introduced the SUB 200 II, a refined update to its most accessible dive watch. The headline change is the addition of a fumé dial—used here for the first time in the permanent SUB collection—bringing a subtle gradient effect that adds depth without compromising legibility. The watch is offered in a range of familiar… Continue reading DOXA SUB 200 II

Breva Genève Segreto di Lario Meridian Gold

Breva Genève expands its Segreto di Lario collection with the Meridian Gold, a new reference defined by a softly textured, powder-gold dial. The tone draws from historical navigation instruments—sextants, compasses, and meridian circles—bringing their visual language into a contemporary context. Set within a 41 mm Grade 5 titanium cushion case, the watch continues the collection’s… Continue reading Breva Genève Segreto di Lario Meridian Gold

Maghnam Mohareb (New Generation)

Maghnam has introduced a new generation of its Mohareb, a sculptural watch built around a modular case system and a bi-retrograde display. Hours sweep across an arc before snapping back, while minutes are read on a vertical scale—an arrangement that reinforces the watch’s architectural, almost helmet-like form. The case itself is designed to change shape.… Continue reading Maghnam Mohareb (New Generation)

Sartory-Billard SB10 Jumping Hour

Sartory-Billard marks its tenth anniversary with the SB10, a jumping hour watch that rethinks how time is displayed. Hours appear through a large aperture at six o’clock, while minutes are indicated by a rotating sapphire disc with a luminous ring and red marker. The effect is clear, but also slightly unconventional—less about precision at a… Continue reading Sartory-Billard SB10 Jumping Hour

Formex Reef 39.5 Forged Carbon

Formex has introduced a new variation of its Reef 39.5, this time built around a forged carbon dial and bezel insert. Rather than chasing weight savings, the focus here is visual—each surface carries a subtle, irregular pattern that shifts in the light, giving the watch a more organic character than its ceramic or steel counterparts.… Continue reading Formex Reef 39.5 Forged Carbon

TUDOR Partners with The Flying Bulls

TUDOR has announced a new partnership with The Flying Bulls, an aviation team known for operating and restoring historic aircraft while performing aerobatic displays around the world. The fleet includes a mix of vintage warbirds and helicopters, flown at the limits of their capabilities by a group of experienced pilots. The collaboration places TUDOR in… Continue reading TUDOR Partners with The Flying Bulls