TUDOR has expanded its roster of ambassadors with the addition of four of the world’s most accomplished trail runners: Courtney Dauwalter, Miao Yao, Rémi Bonnet, and Baptiste Chassagne. The announcement brings some of the sport’s most decorated athletes into the TUDOR family, reinforcing the brand’s long-standing “Born To Dare” philosophy through competitors known for pushing the limits of human endurance.
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American ultrarunner Courtney Dauwalter joins the programme following a career highlighted by victories at events including the Western States Endurance Run, Hardrock 100, and Ultra-Trail du Mont-Blanc. China’s Miao Yao, winner of the UTMB CCC and UTWT titles in 2018, has become one of the leading figures in Asian trail running, while Swiss mountain-running specialist Rémi Bonnet brings multiple Golden Trail World Series and Vertical Kilometer world titles to the team. French athlete Baptiste Chassagne rounds out the group following a breakout run of performances that includes a runner-up finish at UTMB and victory at Diagonale des Fous in 2025.
According to TUDOR, the partnership is less about timing races and more about recognizing the determination, resilience, and mental strength required to compete at the highest level of endurance sport. While elite trail runners often rely on advanced digital equipment during competition, TUDOR positions its watches as symbols of achievement and perseverance—objects that commemorate the milestones, victories, and challenges that define an athlete’s career.
Visit the brand website for more details.
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