The season’s first special auction – Kaplans Ladies’ Watch Special

Cartier, Rolex, Chopard… oh, my!

On Saturday, March 15th, 2025, Kaplans Auction House in Stockholm will host its highly anticipated Ladies’ Watch Special auction, showcasing an exquisite selection of women’s timepieces from renowned brands like Cartier, Rolex, Chopard, and Omega. This event underscores Kaplans’ commitment to offering diverse and quality pieces for every collector and enthusiast.

Kaplans Ladies' Watch Special
Cartier and Jaeger LeCoultre

History of the Auction

While Kaplans stays true to the Kaplans, a family-owned business with over six decades of experience, began as a goldsmith’s workshop in 1946. Over the years, it has evolved into a premier auction house, specializing in watches, jewelry, and fashion. Their auctions attract a global clientele, with both in-person and online participation.

Kaplans Ladies' Watch Special
Chanel and Hermès

Inclusivity in the Industry

The Ladies’ Watch Special is a testament to Kaplans’ dedication to inclusivity in the watch industry. Sanna Gränesjö, Watch Expert at Kaplans, expressed her enthusiasm: “Creating a selection with only women’s watches feels incredibly inspiring. The watch world is still predominantly male-dominated, so it feels great to present an auction filled with women’s watches.”

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Style Markers and Personality

The auction’s catalog offers a wide array of styles, from contemporary models to classic vintage pieces and ornate jewelry watches. For those seeking luxurious aesthetics, the collection features integrated link bracelets, vibrant dials, and cases adorned with precious stones. Gränesjö notes a growing interest in neo-vintage watches from the 1980s and 1990s, stating, “Today, when looking for a watch, it is very much about showing off your personality and style. The watch has become a style marker, and many are looking for something that not everyone else has.”

Kaplans Ladies' Watch Special
Highlight from the auction

Auction Highlights

In addition to traditional watchmakers, the auction includes elegant pieces from high-end fashion brands such as Bvlgari, Chanel, Cartier, and Hermès. This curated selection ensures that attendees can find a timepiece that resonates with their personal style and preferences.

For more details and to explore the auction catalog, visit Kaplans’ official website.

Whether you’re a seasoned collector or new to the world of horology, the Ladies’ Watch Special at Kaplans Auction House promises a unique opportunity to acquire a distinctive timepiece that reflects your individuality.


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About the author

Born into a family obsessed with motorsport, Tyler Frederick became enamoured with speed and beautiful cars at a young age. His love of Formula 1–and all things mechanical–eventually lead him to horology. You can follow him on Instagram.


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