Tag: yema watches

Other Watchy Bits, Time

The Flourishing World of Modern French Watchmaking

by Brent Robillard Why France’s horological identity is stronger, more diverse, and more globally compelling than ever before For a country synonymous with haute couture, gastronomy, and artistic heritage, it has always seemed curious that French watchmaking lived so long in the shadow of Switzerland. The borders between the two countries may blur in the Jura mountains, but for much of the 20th century—and certainly … Continue reading The Flourishing World of Modern French Watchmaking

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Other Watchy Bits, Time

Resurgence and Revival: The Comeback of Heritage Watch Brands

by Brent Robillard The history of watchmaking is one of innovation, artistry, and resilience. Many brands flourished during the mechanical golden age, only to face near extinction during the quartz crisis of the 1970s and 80s. Some faded quietly into obscurity, while others went defunct, their names disappearing from dials for decades. In recent years, however, we have witnessed a remarkable revival of these heritage … Continue reading Resurgence and Revival: The Comeback of Heritage Watch Brands

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Off The Cuff, Time

The Stylish YEMA Urban Sport Collection

YEMA Urban Sport…Yachtingraf, Flygraf, Rallygraf This past week YEMA released a new three-watch collection that they are calling the Urban Sport. While the watches share a common case and bracelet, each pays homage to an emblematic collection from the French watchmaker’s past: the Yachtingraf, the Flygraf, and the Rallygraf.  Check out the YEMA Wristmaster Slim Advertisement Key Features of the YEMA Urban Sport Collection The … Continue reading The Stylish YEMA Urban Sport Collection

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