AWAKE Sơn Mài Guilloché Main: Handcrafted Métiers d’Art Dials

By Brent Robillard Artisanal detail I’ve always admired what AWAKE has been doing. Ever since I first encountered the brand last year, there has been a sense that they were approaching dial design from a different angle than many of their contemporaries. Their watches have never relied solely on specifications or familiar luxury cues to stand out. Instead, the focus has consistently been on material, … Continue reading AWAKE Sơn Mài Guilloché Main: Handcrafted Métiers d’Art Dials

AWAKE Unveils Sơn Mài The Deadly Watch

By Brent Robillard A Bold, Cinematic Tribute in 88 Pieces Just when it felt like I had a handle on AWAKE’s creative impulses, the brand shifted gears again. I should have seen it coming—this is the same team that released the Jurassic Watch, after all—but after spending time with the Sơn Mài Golden Hour at the Toronto Timepiece Show, I had been lulled into imagining … Continue reading AWAKE Unveils Sơn Mài The Deadly Watch

AWAKE Sơn Mài Fragments

By Brent Robillard Cultural and artistic dialogue Earlier this year, we explored AWAKE’s first venture into Vietnamese lacquer with the Silver Leaf Golden Hour—a piece that captured light and texture in remarkable harmony. Now, the brand returns to its Hanoi workshops with a new expression of cultural and artistic dialogue: the Sơn Mài Fragments collection. Advertisement Is the black Seamaster Diver the Best Modern Seamaster? … Continue reading AWAKE Sơn Mài Fragments