By Sylvia Bonfanti Shifting the logic For years, collaborations in luxury watchmaking have followed a predictable pattern: limited editions kept within corporate groups, tightly controlled heritage, selective distribution, and a clear separation between accessibility and high-end horology. Then came the MoonSwatch. Queues outside boutiques, immediate resale, social media saturation, and a conversation that extended far beyond the enthusiast community. Before the MoonSwatch, the luxury industry … Continue reading Swatch × Audemars Piguet “Royal Pop”: provocation or a new grammar of visibility?