As the name suggests, the HydroFlex Collection is water-resistant, supple, and extremely tough. Like the sailcloth straps before them, the new HydroFlex offerings are athletic and refined at the same time. They taper from 5.35mm at the lug end to a mere 2.55mm at the tips. Out of the box, the straps are elastic and conform comfortably to the wrist with no break-in period required. Continue reading Artem HydroFlex Hybrid FKM Watch Straps
I acquired my first Artem Straps in 2021. Back then, like a Model T Ford, you could get them in the colour of your choice…as long as it was black. Today, they have a growing colour palette, and these great new “loopless” bands with deployant clasps. Continue reading Off the Cuff: Artem Sailcloth Loop-less Straps
Two gentlemen from Adelaide went on a quest to create the best sailcloth watch bands on the market. The result? Artem Straps.
Rumour has it that aside from the practical concerns of durability and comfort, the creators considered how the material interacted with light, how it felt when you passed over it with your fingers. Sounds like something an artist might do. I wonder where they got the name? Continue reading Off the Cuff: Artem Sailcloth Straps
