Category: On Spec

On Spec, Time

Isotope Marks 10 Years with Five New Releases Across Moonshot, Mercury, and Flyway Collections

By Brent Robillard Tin Anniversary Isotope has been particularly active throughout its tenth anniversary year. The independent British brand, led by founder José Miranda, has steadily expanded its catalogue over the past decade without ever really settling into one predictable aesthetic lane. That was evident again during Watches and Wonders week in Geneva, where I had the chance to see several of these new releases … Continue reading Isotope Marks 10 Years with Five New Releases Across Moonshot, Mercury, and Flyway Collections

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On Spec, Time

Swatch × Audemars Piguet “Royal Pop”: provocation or a new grammar of visibility?

By Silvia Bonfanti Shifting the logic For years, collaborations in luxury watchmaking have followed a predictable pattern: limited editions kept within corporate groups, tightly controlled heritage, selective distribution, and a clear separation between accessibility and high-end horology. Then came the MoonSwatch. Queues outside boutiques, immediate resale, social media saturation, and a conversation that extended far beyond the enthusiast community. Before the MoonSwatch, the luxury industry … Continue reading Swatch × Audemars Piguet “Royal Pop”: provocation or a new grammar of visibility?

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On Spec, Time

Marathon Watch Unveils Limited-Edition 41mm Navigator to Celebrate the U.S. 250th

By Brent Robillard Happy Independence Day That Marathon would choose to mark the 250th anniversary of the United States with a Navigator couldn’t be more fitting. Few collections in the brand’s catalogue feel more closely tied to military history and practical service than the long-running Pilot’s Navigator line. There is also a nice sense of continuity here. The Navigator line traces its roots back to … Continue reading Marathon Watch Unveils Limited-Edition 41mm Navigator to Celebrate the U.S. 250th

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