IWC Opens Flagship Boutique in NYC

IWC in NYC

Last week IWC Schaffhausen announced the opening of its flagship boutique on Madison Avenue in New York City. The boutique brings Swiss craftsmanship and innovation to the heart of the city with new and exclusive amenities. Features include a fully transparent watchmaker atelier and a product test lab display. The new boutique will be right at home in the Big Apple’s epicentre of luxury.

IWC Flagship Boutique NYC — May 9th grand opening opening of the IWC Flagship Boutique in New York City

“Every corner and detail of the boutique have been meticulously considered to create a unique atmosphere where customers and watch lovers – new as well as existing – can deep-dive into our history, engineering, and craftsmanship,” stated Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen. “After 12 years in our first Madison Avenue Boutique, we are pleased to move to our new home at 645 Madison Avenue, at the corner of 60th and Madison.”

While the interior may house the cutting edge of Swiss engineering, the décor is New York panache with large floor-to-ceiling windows, drawing upon the bustle of city life outside. The boutique is 2,357 square feet and dressed in a black and white colour scheme.

Up close and personal with the IWC Collections

Patrons will be able to view the inner workings of the IWC-manufactured 52000 calibre and the Pellaton winding system with the aid of large models. There is also a fine watchmaking exhibition, highlighting the arrival of the brand’s Portugieser collection in the US—particularly the IWC Portugieser Eternal Calendar (Ref. IW505701) with a moon accuracy of 45 million years.

Guests can unwind by the fireplace, in the lounge, next to the the bar, or in the all-new Big Pilot Café NYC–where coffee beverages developed specially for IWC will be on offer.

For more information on the boutique and upcoming events, click here.