Tag: YEMA

Other Watchy Bits, Time

YEMA: The Rise, Fall, and Rise Again of France’s Most Storied Watchmaker

by Brent Robillard Mention the legacy of French watchmaking and you might first think of the high-horology maisons nestled near Paris or the microbrand darlings making waves in Besançon today. But for decades, one name towered above them all in terms of popularity, production, and sheer cultural resonance: YEMA. Founded in 1948 and producing over two million watches per year by the 1970s, YEMA was … Continue reading YEMA: The Rise, Fall, and Rise Again of France’s Most Storied Watchmaker

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Other Watchy Bits, Time

The inaugural Vancouver Timepiece Show 2025

by Brent Robillard If you build it, they will come On a sunny day in June 2023, Tyler Frederick—our Marketing Director—and I sat down for lunch with Jason Hutton at the Bishop and Belcher in Toronto. Jason and I had been acquaintances for more than two years, brought together by a mutual love of watches when I first reviewed his Ula Diver. As the founder … Continue reading The inaugural Vancouver Timepiece Show 2025

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Other Watchy Bits, Time

The Next Chapter: YEMA introduces the Superman Swiss Edition

by Brent Robillard Swiss Made YEMA announces the release of the Superman Swiss Edition, marking a significant step in the brand’s evolving production strategy for 2025. This latest iteration of the iconic dive watch remains faithful to the original Superman reference 53.00.16 from the 1970s while incorporating modern Swiss watchmaking expertise. Check out the Isotope Mercury Shadow Advertisement A Faithful Reissue with a Swiss Precision … Continue reading The Next Chapter: YEMA introduces the Superman Swiss Edition

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