Welcome back to This Week in Time. Your time matters to us, and we’re committed to keeping this space sharp, thoughtful, and easy to read. Below, you’ll find a quick, curated summary of everything we’ve published this week—your ready-made guide to the conversations, releases, and reviews shaping the watch world right now… and a little more. From the Press Desk For the latest and most up … Continue reading This Week in Time (July 25th-31st)
by Brent Robillard The HydroConquest Knows Exactly What It Is The first time I saw the new Longines HydroConquest was in Mexico City during Longines’ novelties presentation earlier this year. Before anyone from the brand had uttered a word, I remember thinking, “Well…that’s going to sell.” The room certainly suggested Longines felt the same way. There was a confidence surrounding the launch. Among the many … Continue reading Longines HydroConquest vs Tudor Black Bay: Why Familiar Still Sells
by Brent Robillard From Rolex Offshoot to Modern Icon Once, after I posted a photo of a Tudor Pelagos on Instagram, someone commented, “Nothing says I can’t afford Rolex like a Tudor.” It was a rare moment of negativity on an otherwise generous platform, and a telling one. Not because it stung, but because it missed the point entirely. Today, Tudor isn’t a consolation prize—if … Continue reading 100 Years Young: A Century of Tudor
