by Tyler Frederick Reflections of the ’70s One brand that I constantly think about when it comes to being budget-friendly and creating watches that are turn-key, fun, and just awesome to wear is Timex. To be more specific, the Q Timex collection. Since the ’70s, Timex has been the go-to brand for those looking for a watch that will take a lickin’ and keep on … Continue reading Q Timex Continental Chronograph
Certainly, it’s a catchy design. And it’s also affordable. But more than that, it has proven to be a platform upon which the brand can iterate–and, like Lay’s potato chips, people can’t seem to have just one. As such, Timex have struck again with the new Q Timex Rainbow. Continue reading Q Timex Rainbow
“The most difficult part is not design, but the identity – the vision for the brand. You have to know how to actually capture—in motion—what the brand stands for. So, the most difficult part for a designer, a watch designer, is brand[ing]; you can design a beautiful watch, but then it stands alone—for nothing. The living brand [identity] must be included in the design.” Continue reading Other Watchy Bits: Giorgio Galli and Timex
