“The most difficult part is not design, but the identity – the vision for the brand. You have to know how to actually capture—in motion—what the brand stands for. So, the most difficult part for a designer, a watch designer, is brand[ing]; you can design a beautiful watch, but then it stands alone—for nothing. The living brand [identity] must be included in the design.” Continue reading Other Watchy Bits: Giorgio Galli and Timex