by Brent Robillard “Deep knowledge of the brand” When Béatrice Goasglas assumes the role of CEO at TAG Heuer on May 1, 2026, she will make history as the first woman to lead the 166-year-old Swiss watchmaker. It is a milestone worth acknowledging. Yet to focus on that fact alone would miss the larger point. Goasglas arrives at the position after eight years within the … Continue reading TAG Heuer Names Béatrice Goasglas CEO