Welcome back to This Week in Time. Your time matters to us, and we’re committed to keeping this space sharp, thoughtful, and easy to read. Below, you’ll find a quick, curated summary of everything we’ve published this week—your ready-made guide to the conversations, releases, and reviews shaping the watch world right now… and a little more. From the Press Desk For the latest and most up … Continue reading This Week in Time (May 9th-15th)
By Silvia Bonfanti Shifting the logic For years, collaborations in luxury watchmaking have followed a predictable pattern: limited editions kept within corporate groups, tightly controlled heritage, selective distribution, and a clear separation between accessibility and high-end horology. Then came the MoonSwatch. Queues outside boutiques, immediate resale, social media saturation, and a conversation that extended far beyond the enthusiast community. Before the MoonSwatch, the luxury industry … Continue reading Swatch × Audemars Piguet “Royal Pop”: provocation or a new grammar of visibility?
