YEMA: The Rise, Fall, and Rise Again of France’s Most Storied Watchmaker
by Brent Robillard Mention the legacy of French watchmaking and you might first think of the high-horology maisons nestled near Paris or the microbrand darlings making waves in Besançon today. But for decades, one name towered above them all in terms of popularity, production, and sheer cultural resonance: YEMA. Founded in 1948 and producing over two million watches per year by the 1970s, YEMA was … Continue reading YEMA: The Rise, Fall, and Rise Again of France’s Most Storied Watchmaker