Tag: Serica Parade collection

From the Press Desk, Time

Serica Creates a Unique Parade for the Peugeot RCZ Vision Concept

Serica has partnered with Peugeot to create a unique version of its Ref. 1174 Parade for the Peugeot RCZ Vision concept car. The watch features an exclusive Glacier Blue dial developed to complement the car’s colour palette and is integrated into the cabin as a removable dashboard clock. The mounting module was developed jointly by the Peugeot and Serica design teams to fit within the … Continue reading Serica Creates a Unique Parade for the Peugeot RCZ Vision Concept

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On Spec, Time

Serica Adds Texture and Tone to the 1174 with New ‘Linen’ Dials

by Matt Black A new pattern, two fresh colours, and the same effortless elegance Serica is back at it–always evolving, but never abandoning what works. Their latest release, the 1174 ‘Linen,’ brings a fresh, tactile twist to the Parade’s distinctive stadium-shaped design, proving once again that restraint and creativity can form a perfect marriage on wrist. Advertisement Check out the Timepiece World Award Winners 2025 … Continue reading Serica Adds Texture and Tone to the 1174 with New ‘Linen’ Dials

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