Longines HydroConquest vs Tudor Black Bay: Why Familiar Still Sells

by Brent Robillard The HydroConquest Knows Exactly What It Is The first time I saw the new Longines HydroConquest was in Mexico City during Longines’ novelties presentation earlier this year. Before anyone from the brand had uttered a word, I remember thinking, “Well…that’s going to sell.” The room certainly suggested Longines felt the same way. There was a confidence surrounding the launch. Among the many … Continue reading Longines HydroConquest vs Tudor Black Bay: Why Familiar Still Sells

The Sporty MIDO Ocean Star GMT in Gold PVD

by Brent Robillard If there’s one collection in the MIDO lineup that consistently punches above its weight, it’s the Ocean Star. Rugged, refined, and refreshingly well-priced, these watches have long served as the backbone of MIDO’s sporty catalogue. And now, the Ocean Star is going global—in style. Enter the Ocean Star GMT in Gold PVD (M026.629.37.291.00): a bold, travel-ready companion that builds on the robust … Continue reading The Sporty MIDO Ocean Star GMT in Gold PVD