Last summer, Longines revamped the Conquest Collection. As part of that makeover, the brand introduced a new watch into the fold—the Conquest Chronograph. Our coverage of the release turned out to be one of the most popular articles on our website in 2023. Longines has also listed several of those models among its “Best Sellers.” This year, the Swiss watchmaker added to the stable with … Continue reading The 2024 Longines Conquest Chronograph
Elegance is an attitude At a recent event in New York, Yannick Jenni, Vice President Sales International, announced to those assembled that Longines splits its sales 50/50 between men and women’s watches. It was a figure I had heard before, but not all brands can claim the same. The adoption of the motto “Elegance is an attitude,” alongside the enlistment of some very high profile … Continue reading Longines Conquest 34mm
The “long meadows” Last month, while I was in Geneva—attending Time to Watches and Watches and Wonders—I had the opportunity to take a day out of my busy schedule and head to St. Imier for a personalized tour of the Longines Heritage Workshop and Museum. I have to thank Longines Canada for helping with the arrangements, and Gem Bijou for lending me a beautiful iteration … Continue reading The Longines Heritage Workshop and Museum in St. Imier
