“The most difficult part is not design, but the identity – the vision for the brand. You have to know how to actually capture—in motion—what the brand stands for. So, the most difficult part for a designer, a watch designer, is brand[ing]; you can design a beautiful watch, but then it stands alone—for nothing. The living brand [identity] must be included in the design.” Continue reading Other Watchy Bits: Giorgio Galli and Timex
In 1994, Nautica released their first collection of watches, created through cooperation with Prestige Time in Hong Kong, containing Chinese movements with Swiss parts, and engraved with ‘Made in U.S.A.’ on the case backs. That same year, Timex signed a global licensing agreement with Nautica which eventually led to the creation of a dedicated Timex subsidiary in 1996 for the design, manufacture, and marketing of the Nautica watch brand. The seed planted years before began to grow in earnest. Continue reading Other Watchy Bits: A History of Nautica Watches
