Swatch × Audemars Piguet “Royal Pop”: provocation or a new grammar of visibility?

By Sylvia Bonfanti Shifting the logic For years, collaborations in luxury watchmaking have followed a predictable pattern: limited editions kept within corporate groups, tightly controlled heritage, selective distribution, and a clear separation between accessibility and high-end horology. Then came the MoonSwatch. Queues outside boutiques, immediate resale, social media saturation, and a conversation that extended far beyond the enthusiast community. Before the MoonSwatch, the luxury industry … Continue reading Swatch × Audemars Piguet “Royal Pop”: provocation or a new grammar of visibility?

Marathon Watch Unveils Limited-Edition 41mm Navigator to Celebrate the U.S. 250th

By Brent Robillard Happy Independence Day That Marathon would choose to mark the 250th anniversary of the United States with a Navigator couldn’t be more fitting. Few collections in the brand’s catalogue feel more closely tied to military history and practical service than the long-running Pilot’s Navigator line. There is also a nice sense of continuity here. The Navigator line traces its roots back to … Continue reading Marathon Watch Unveils Limited-Edition 41mm Navigator to Celebrate the U.S. 250th

The Sheffield Solar Steel and Diver 1 White

Article by Russ Michaud; photography by Brent Robillard Value for money Sheffield has quietly cornered the market lately with affordable quality in their dive watch lineup. Offering varying options of movements, colours, and price points, they’re bringing a degree of accessibility to a hobby often associated with much larger brands like Timex, Casio, Citizen and Seiko.  Two watches that stood out to me in the … Continue reading The Sheffield Solar Steel and Diver 1 White