Welcome back to This Week in Time. Your time matters to us, and we’re committed to keeping this space sharp, thoughtful, and easy to read. Below, you’ll find a quick, curated summary of everything we’ve published this week—your ready-made guide to the conversations, releases, and reviews shaping the watch world right now… and a little more. The YEMA Skin Diver Slim Bronze CMM.20 Before I even … Continue reading This Week in Time (January 10th -16th)
by Brent Robillard Mention the legacy of French watchmaking and you might first think of the high-horology maisons nestled near Paris or the microbrand darlings making waves in Besançon today. But for decades, one name towered above them all in terms of popularity, production, and sheer cultural resonance: YEMA. Founded in 1948 and producing over two million watches per year by the 1970s, YEMA was … Continue reading YEMA: The Rise, Fall, and Rise Again of France’s Most Storied Watchmaker
by Brent Robillard Stylish integrated bracelet sports watch While YEMA’s fame, and subsequent comeback, may have been driven by the Superman dive watch and its many spinoffs and iterations, over the last few years, the watchmaker has proven that it is far from a one trick pony. The YEMA Wristmaster Slim drives this point home. The watch is an elegant blend of timeless design, modern … Continue reading The Timeless Elegance of YEMA’s Wristmaster Slim CMM.20
