Watches and Wonders Geneva 2026: What to Expect

by Brent Robillard

The world is watching

Watches and Wonders Geneva returns from April 14–20, 2026, and if the early details are anything to go by, this year’s edition is shaping up to be its most ambitious yet. With expanded brand participation, a richer city-wide program, and a renewed focus on innovation and culture, the world’s most important watch fair continues to evolve beyond the walls of the Salon.

At The Calibrated Wrist, we’re sending a team of three to Geneva this year, just to make sure we don’t miss a moment. Between new releases, hands-on sessions, and an increasingly vibrant “In The City” experience, one set of eyes simply isn’t enough anymore.

The Salon at Watches and Wonders Geneva — Watches and Wonders GENEVA

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New Brands

This year marks a significant expansion, with 11 new brands joining the show—many of whom you will recognize from these very pages like Sinn, March LA.B, and Bianchet. Attendance is also expected to once again reach impressive heights. More than 6,000 retailers, 1,600 international journalists, and 15,000 guests will descend on Geneva, continuing the momentum that saw nearly 55,000 visitors from 125 nationalities attend the previous edition.

Check out The Ultimate Watch Buying Guide

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Watches & Jazz

One of the most exciting developments for 2026 is how deeply Watches and Wonders is embedding itself into the fabric of the city. A new partnership with the Montreux Jazz Festival will bring live music to the shores of Lake Geneva, with a dedicated venue on Quai Général-Guisan hosting nightly performances in an intimate, club-style setting. Meanwhile, the Watchmaking Village at the Pont de la Machine will offer workshops, career insights, and guided tours—making the event more accessible and engaging for the broader public.

The Montreux Jazz Club which will partner with Watches and Wonders this year — Montreux Jazz Club

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Watchmakers Village will be a part of the In the city Programming at Watches and Wonders 2026 — Watchmaking workshop at Initial shop during the Watches and Wonders “In the City”

The Salon

Back inside the Salon, innovation remains front and center. The LAB enters a new phase with a redesigned space highlighting cutting-edge technologies and start-ups, while the ongoing collaboration with ECAL promises immersive installations that explore how we experience time itself. Exhibitions like Wake Up!, tracing the history of the alarm clock from medieval bells to bedside companions, will add a thoughtful, museum-quality dimension to the week.

LAB will have a museum quality at Watches and Wonders this year — The LAB

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Have you got your tickets?

From boutique activations and lakeside concerts to experimental design and mechanical breakthroughs, Watches and Wonders Geneva 2026 isn’t just a trade show—it’s a city-wide celebration of watchmaking culture. We’ll be there all week, on the ground, bringing you the releases, the stories, and the moments that matter.

Online ticket sales open February 10, 2026. Be on time. Click here for a list of Exhibiting Brands!