by Brent Robillard
A study in rouge and noir
Based in Montreal, José Cermeño is more than just a watchmaker—he is an artisan dedicated to the pursuit of horological excellence. Renowned for his innovative approach that fuses traditional watchmaking with leather craftsmanship, José has always had an eye for well-designed and finely crafted objects. His interests include leather goods, automobiles, and horology, all of which coalesce in his unique designs.
Naturally, his work is defined by an obsessive attention to detail, a commitment to traditional craftsmanship, and a relentless pursuit of refinement.

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Watchmaker Practitioner
To hone his craft, José studied at the École Technique de la Vallée de Joux in Switzerland, earning a degree as a Watchmaker Practitioner. During his four years there, he gained experience with prestigious manufacturers such as Audemars Piguet, Jaeger-LeCoultre, Breguet, and Blancpain. This exposure to high-end watchmaking laid the foundation for his future endeavours. However, he is equally inspired by small independent maisons such as Romain Gauthier and Philippe Dufour.
In 2019, José returned to Montréal to establish his own brand, José Cermeño Watches. His creations are distinguished by the integration of watchmaking artistry and leather craftsmanship, resulting in exclusive timepieces that are both functional and aesthetically pleasing, like the bespoke embroidery and diamond stitching of a Bentley bull-hide interior.
Each JC watch is designed and assembled in Montréal, featuring hand-stitched quilted Italian leather dials and Swiss-made movements.

Mastering the Art of Hand-Stitched Dials
One of Cermeño’s most remarkable contributions to modern watchmaking is his expertise in crafting hand-stitched quilted lambskin dials—an intricate process that brings a level of refinement and depth never before seen on a wristwatch. Each dial is meticulously sewn by hand in his Montreal workshop, transforming what is typically a flat surface into an architectural canvas of texture and precision. The result is a dial that exudes timeless sophistication, offering a tactile quality that sets it apart from conventional watch designs.
Not to be overlooked here are the technical challenges of such a dial—such as the deterioration of organic material and the collection of dust over time. This dilemma and others pushed José to experimentation with not only a variety of leathers, but also the material used in the stitching.


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The Losange Collection: A Fusion of Tradition and Innovation
One of his notable collections is the Losange, which showcases the brand’s commitment to blending traditional techniques with modern design. Both the Losange Rouge and Noir, for example, feature a hand-stitched quilted lambskin dial and are limited to just 25 pieces, underscoring the exclusivity and craftsmanship of his work.
The sleek and uniform design emphasizes the remarkable needlework present in the dial, giving the watch its luxurious, refined appearance. In the end, each piece is a sum of small details that make a big difference.

Precision in Every Detail
José’s watches emphasize subtle yet significant elements. The logos, for instance, are applied directly to the sapphire crystal with anti-reflective treatment, creating a floating effect above the slim faceted and polished dauphine hands. This technique enhances legibility while maintaining a clean, elegant aesthetic.
The steep stainless steel rehaut features engraved black indexes, further reinforcing the clarity and precision of the design. Each aspect of José’s creations seems purposefully executed, ensuring that every watch is not just an instrument of timekeeping but also a piece of functional art.

A Reliable Heart: The Swiss-Made Sellita Movement
Beyond aesthetics, reliability is at the core of José’s philosophy. His timepieces are equipped with a Swiss-made Sellita SW300 Élaboré Grade automatic movement. The oscillating weight is decorated with côtes de Genève and finished with a black NAC galvanic treatment into which there is an engraving of his name. All of this, of course, can be seen through the sapphire display back. The movement vibrates at 4Hz and offers a 42-hour power reserve, as well. Known for its precision and durability, this calibre is easily serviceable by skilled watchmakers worldwide, ensuring longevity and ease of maintenance.


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A Limited-Edition Masterpiece
José’s creations are as exclusive as they are exquisite. With only 25 numbered pieces available, each watch is a testament to his dedication to craftsmanship and design. The 40mm stainless steel case is polished over the bezel and lug tops with lovely uniform brushing on the sides, maintaining a refined yet wearable profile. At just 11.7mm thick, the case achieves the perfect balance between presence and comfort.

A Refined Strap for a Refined Watch
Completing the package is a colour-matched lamb leather strap with coordinated stitching, crafted in Italy. This strap complements the intricate dial work but also ensures a comfortable wearing experience. The timepiece is secured with a polished 316L stainless steel deployant clasp featuring a patented blade system, offering security and style and ease of use. The clap, like the rotor and the crown, is signed.




Final Thoughts
José Cermeño’s watches embody a rare fusion of artisanal craftsmanship and contemporary horology. His mastery of hand-stitched dials, combined with his meticulous approach to watch design, makes each piece a true collector’s item. With an unwavering commitment to detail and a philosophy rooted in timeless elegance, José redefines what it means to wear a luxury timepiece.
Through his brand, José Cermeño Watches, he continues to push the boundaries of conventional watch design, offering timepieces that reflect both his heritage and his innovative spirit. For those who appreciate true craftsmanship and understated elegance, a José Cermeño timepiece is more than just a watch—it is a testament to the art of horology.

Pricing & Availability
The José Cermeño Losange retails for $1950 USD and is limited to 25 pieces in rouge and noir. Please contact the brand for current availability.

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About the author
Brent Robillard is a writer, educator, craftsman, and watch enthusiast. He is the author of four novels. You can follow him on Instagram.
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