Artem HydroFlex Hybrid FKM Watch Straps

As the name suggests, the HydroFlex Collection is water-resistant, supple, and extremely tough. Like the sailcloth straps before them, the new HydroFlex offerings are athletic and refined at the same time. They taper from 5.35mm at the lug end to a mere 2.55mm at the tips. Out of the box, the straps are elastic and conform comfortably to the wrist with no break-in period required. Continue reading Artem HydroFlex Hybrid FKM Watch Straps

Off the Cuff: North Street Watch Strap

A particular quirk about the brand is its penchant for creative colouring. As such, you won’t find any descriptors in the NSW catalogue. Instead, each model in the collection is tied to a specific time and place in Fairfield County, usually within a stone’s throw of its shops in Greenwich. This is why you get “Conyers Farm,” “Grahampton,” “Stanwich,” and “Valleywood,” instead of the more pedestrian brown, light grey, navy blue, and green. Continue reading Off the Cuff: North Street Watch Strap