The official motto under Canada’s coat of arms reads A Mari usque ad Mare, which translates from the Latin as “From Sea to Sea.” To commemorate this heritage, The Whitby Watch Company has launched a new series of timepieces. The Ad Mare Collection is a slate of three divers–one to represent each of the seas along Canada’s border: the Arctic, Pacific and Atlantic. Continue reading Off the Cuff: Whitby Watch Company Ad Mare Dive Watch
In the early 1970s, YEMA began equipping the French Air force with a dive watch. This might seem a bit pessimistic on behalf of the nation’s flyboys, but the watches were intended for a specialized group within the Search and Rescue branch: the Aviation Rescue Swimmers. The watch in question was YEMA’s historic Superman, reference 24.11.17. This marked the beginning of a decades-long collaboration. Continue reading Off the Cuff: YEMA Superman FAF Search and Rescue
Todd, like the people who buy Seaholm watches, is an outdoorsy man who likes to go fly fishing and play outside with his children. His customers are hunters, professional fishermen, hikers, campers, and even musicians who live on the road. These are lifestyles that demand that their watch be well-built and reliable. And most importantly, to be able to get serviced for a reasonable price anywhere in the world. This makes each Seaholm watch have to check may boxes and I’d argue that they do indeed check all of these boxes. Continue reading Off the Cuff: Seaholm Rover
