The Argos Apollo II gives new meaning to the term value proposition

by Tyler Frederick

Affordable Wrist Time: Argos Apollo II

I think I’ve said this over a hundred times, but budget-friendly watches are getting exceedingly better year after year, maybe even month after month. However, most of the competition in the budget-friendly space varies from $300-$700, with not many brands hitting the under $200 (we see you, Timex) category due to manufacturing-related costs and market inflation, not just in watches but everywhere. That is until the Indian microbrand, Argos, kicked the door in and presented the Apollo II; the pricing on the Apollo II via the Argos website is in Rupees (RS. 7,199.00), but when converted, it equals $86.87 ($118.02 CAD).

Argos Apollo II @horologyobsessed

Argos is a brand that is not widely known in North America, but in India, it is well known for its beautiful dial colours and overall aesthetics. With the release of the original Apollo being a success, the Apollo II is a fantastic follow-up piece. Due to shipping constraints, Argos hasn’t had the opportunity to send many pieces abroad, but it’s a high focus point for the brand in 2024. Having the Apollo II on my wrist, I can see why it’s such a popular watch, and I hope it will find its way more frequently to Canada and the US, not only for the design and feel on the wrist but also for the bang-for-your-buck factor.

Beautiful dial colour @horologyobsessed

Key Features of the Argos Apollo II

Comfortable is an understatement when it comes to the Apollo II. The polished stainless steel case measures 40mm in diameter, 44mm lug-to-lug, and just a hair over 10mm thick. The sizing on paper is fantastic but is even better on the wrist. The case proportions and slightly curved lugs create a phenomenal wearing experience, with the watch hugging the wrist and feeling balanced. In addition to the case, the 20mm “jubilee” bracelet adds a luxury look and increases the wearability of the Apollo II.

Jubilee-style bracelet @horologyobsessed

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While the case and bracelet are fantastic, the star of the show is the Ice Blue dial. The Apollo II is available in various colours, but this shade (similar to robin egg blue) has been a favourite of mine since I was a kid–cars, guitars, you name it, I love the colour on anything. The contrasting polished hands and indices placed on the dial are a perfect addition to the overall elegance of the Apollo II.

A refurbished Swiss FHF ST-96 Manual powers the Apollo II. I know what you’re thinking, and I know refurbished can be a worrying word, especially with watch movements, but Argos takes the time to ensure all their movements are keeping excellent time and working as they should. Implementing refurbished movements allows the watches to be produced at lower costs while allowing Argos to use reliable Swiss movements. For reference, the Apollo II I’ve been wearing has run well within specs with no issues in its functionality.


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SPECS

Case304L Stainless Steel
40mm Diameter
44mm Lug to Lug
10.1mm Thick
20mm Lug Width
Display Case Back
Dial & CrystalHesalite Dome
Glossy Sector Dial
Applied Markers
Dauphine Handset
MovementSWISS FHF ST-96 MANUAL
COSC Certified Chornometer
17 Jewels
18 000bph
24/30-Hour Power Reserve
StrapStainless Steel Five-Link Bracelet
/w Clasp

Argos Apollo II


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Of Interest

Argos began during the pandemic with one goal: to create premium, affordable timepieces for enthusiasts and connoisseurs. With only a few vintage Indian brands present, Argos saw the path to develop an India-based watch brand which featured Indian manufacturing (the case and bracelet are manufactured in India) and to demonstrate their deep passion for horology via their mechanical creations.

Quibbles

While I’m a fan of the Apollo II, there’s one quick thing I need to point out. The price is excellent, the watch is stunning, and the movement, while a little low on the power reserve side at 24-30 hours, is fantastic; the issue that stands out to me is the bracelet clasp. The bracelet is comfortable, the clasp is secure, and it does come equipped with a micro-adjust, but you can’t access it from the sides of the clasp. The clasp lacks micro-adjust holes, so you must adjust the pin from the underside, which can be tricky and a pain.

Argos Apollo II @horologyobsessed

Final Thoughts

It’s been fantastic to spend some time with the Argos Apollo II and to see the watches coming from India, especially in such a competitive space. You get a lot of watch for not a lot of money, and it’s one that I would recommend any collector, new or experienced, try for themselves. Comfortable, beautiful, Swiss movement and a great price—what’s not to love?

Pricing & Availability

The Argos Apollo II retails for approximately $85 USD. For more information, please visit the brand website.


About the author

Born into a family obsessed with motorsport, Tyler Frederick became enamoured with speed and beautiful cars at a young age. His love of Formula 1–and all things mechanical–eventually lead him to horology. You can follow him on Instagram.


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